CLIENT
The Children's Society
WHAT WE DID
Animating
Artwork
Editing
Concept
Storyboard
Sound Design
The Children’s Society worked with us to bring to life the breadth of their work, impact and their vision for the future to help galvanise their UK team of staff, volunteers and young people.
Visually, the animation is inspired by a moving young person’s book, and builds on a vision picture developed to communicate the complex aspects of the strategy. Working closely with the Children’s Society team, and a focus group of young people, we developed the script and overall visual direction of the film. The voice over is spoken by staff from the organisation - firmly landing the people centred ethos.
The film placed the audience alongside a symbolic balloon as it sweeps across a variety of landscapes and moments that represent the elements of The Children’s Society’s strategy. This connects different stories within the organisation in a fluid and uplifting way, the flowing transitions and continuous movement reinforce the sense that we are on the same journey.
The final moment acts as a joyful culmination, a unified celebration, bringing together the energy, community, and purpose that sends the team away inspired and motivated.
THE WAY AHEAD -
ANIMATED ADVERT
THE
PROCESS
This animation explores how the Children’s Society’s wide-ranging work can be brought together into a single, continuous journey. We centred the concept around a symbolic balloon travelling across different environments, allowing the viewer to experience a variety of moments that reflect the organisation’s impact on young people. Each scene represents a different facet of their work, building towards a final, unified celebration.
Working closely with the Children’s Society team, as well as a focus group of young people, we developed the script and overall visual direction of the film. After defining key moments—such as a countryside fundraiser, a team-building campfire, and a large-scale street celebration—we created a storyboard to map the balloon’s path and ensure each transition felt seamless and connected.
We then moved into production, bringing the story to life through a visual style inspired by a moving young person’s book. Each scene was designed to feel like a page unfolding in real time, with the balloon guiding both the narrative and the viewer.
