The Discover Leeds Libraries campaign was created to show that libraries are about far more than books — they’re vibrant community hubs for learning, creativity, and connection. We developed the bold “Discover” brand, designing all printed materials, digital interfaces, and an engaging animation to highlight the wide range of services Leeds Libraries offer, from digital support and business resources to local history and events. The campaign invited people across the city to see their library with fresh eyes — as a place to explore, connect, and discover something new.